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Problems and cases in health care marketing /

Additional authors: Gourville, John T. -- (John Timothy) | Quelch, John A. | Rangan, V. Kasturi.
Published by : McGraw-Hill/Irwin, (Boston :) Physical details: viii, 440 p. : ill., maps ; 26 cm. ISBN:9780072887761 (alk. paper); 0072887761 (alk. paper).
Subject(s): Drug Industry -- methods | Marketing of Health Services -- trends | Technology, Pharmaceutical -- trends | Commerce -- trends
Year: 2005
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Item type Current location Call number Copy number Status Date due Barcode
Books Books MEDICINE QV 736 P962 (Browse shelf) 1 Available 3010007352

Includes bibliographical references and index.

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